With over 1.3 billion monthly active users, Facebook’s Messenger app is an unprecedented success. Facebook is now looking to fully utilize the potential of this monster user base and has therefore added a feature for improving connectivity between local businesses and consumers.

Although some view Facebook as a strictly social platform reserved for selfies and political rants, its $350+ billion market value screams otherwise. While it isn’t something you should be shoveling money into, it probably is a sales avenue you’re neglecting.